I'm a London based, Product Designer with over 15 years of experience in digital — from startups, to agencies, to large organisations — using my passion, experience and vision to drive real business success and growth. I’m currently at Checkout.com, building the next generation of payment solutions with the mission of enabling every business to thrive in the digital economy. Previously at Klarna, Charlotte Tilbury Beauty, and Topshop.

I'm a London based, Product Designer with over 15 years of experience in digital — from startups, to agencies, to large organisations — using my passion, experience and vision to drive real business success and growth. I’m currently at Checkout.com, building the next generation of payment solutions with the mission of enabling every business to thrive in the digital economy. Previously at Klarna, Charlotte Tilbury Beauty, and Topshop.

I'm a London based, Product Designer with over 15 years of experience in digital — from startups, to agencies, to large organisations — using my passion, experience and vision to drive real business success and growth. I’m currently at Checkout.com, building the next generation of payment solutions with the mission of enabling every business to thrive in the digital economy. Previously at Klarna, Charlotte Tilbury Beauty, and Topshop.

Driving UX Strategy

Driving UX Strategy for the Convert workstream

Driving UX Strategy for the Convert workstream

TOPSHOP

Driving UX Strategy for the Convert workstream

TOPSHOP

Driving UX Strategy for the Convert workstream

TOPSHOP

Driving UX Strategy for the Convert workstream

TOPSHOP

Driving UX Strategy for the Convert workstream

TOPSHOP
TOPSHOP
Ts premier

Increasing the likelihood of renewing a digital delivery subscription

Increasing the likelihood of renewing a digital delivery subscription

TOPSHOP
TOPSHOP
Introducing Lean UX

Introducing Lean UX to improve eCommerce KPIs

Introducing Lean UX to improve eCommerce KPIs

RIVER ISLAND
RIVER ISLAND
Applying Design Thinking

Applying Design Thinking to identify key features for the launch of a new eCommerce department

Applying Design Thinking to identify key features for the launch of a new eCommerce department

RIVER ISLAND
RIVER ISLAND

© Gianluca Cherubin - 2023