I’m a Senior UX Designer currently working at  Arcadia Group, using my passion, experience and vision to deliver best-in-class experiences across all digital platforms and to drive real business success and growth.

I previously worked at River Island and Dorothy Perkins, creating frictionless shopping experiences for their leading eCommerce platforms, and at Diana Corp., where I designed innovative concepts and results-oriented features for selected fashion eCommerce, including Armani, Zadig & Voltaire, Chiara Ferragni Collection and Bugatti.

I am the curator of Fancy inspire, an online collection of the best E-commerce websites. Started as a personal project, it’s now reaching thousands of users that regularly check and comment on their favourite brands.

In 2013, after I completed my Master’s degree in Digital Economics & Entrepreneurship in H-FARM, I began to collaborate in XYZE, creating a new technology for body measurements. By introducing user research and usability testing I helped the company to validate their initial MVP and create an app available for download at the App Store.

During my 8 years at Workup, a digital media agency based in Italy, I worked on more than 100 projects for clients such as Porsche, Ducati, Euronics, Despar, Douglas Profumerie. My role was to design and develop creative online solutions to our clients’ needs: corporate websites, e-commerce, landing pages, blogs, banners and email layouts.

From 2008 to 2012, I was part of a collective of artists who organised INF-ART, an Urban Art Festival which attracted 10,000 attendees each year. As the communications manager, I gathered 50,000 online contacts by using social-network and marketing techniques.

If you’d like to get in touch, feel free to send me an email or connect via social networks.


© Gianluca Cherubin - 2020