I’m a Senior UX Designer currently working at  Arcadia Group, using my passion, experience and vision to deliver best-in-class experiences across all digital platforms and drive real business success and growth.

I previously worked at River Island and Dorothy Perkins, creating frictionless shopping experiences for their leading eCommerce platforms, and at Diana Corp., where I designed innovative concepts and results-oriented features for selected fashion eCommerce, including Armani, Zadig & Voltaire, Chiara Ferragni Collection and Bugatti.

I am the curator of Fancy inspire, an online collection of the best E-commerce websites. Started as a personal project, it’s now reaching thousands of users that regularly check and comment on their favourite brands.

In 2013, after I completed my Master’s degree in Digital Economics & Entrepreneurship in H-FARM, I began to collaborate in XYZE, creating a new technology for body measurements. By introducing user research and usability testing I helped the company to validate their initial MVP and create an app available for the download at the App Store.

During my 8 years at Workup, a digital media agency based in Italy, I worked on more than 100 projects for clients such as Porsche, Ducati, Euronics, Despar, Douglas Profumerie. My role was to design and develop creative online solutions to our clients’ needs: corporate websites, e-commerce, landing pages, blogs, banners and email layouts.

From 2008 to 2012, I was part of a collective of artists who organised INFART, an Urban Art Festival which attracted 10,000 attendees each year. As the communication manager, I gathered 50,000 online contacts by using social network and marketing techniques.

If you’d like to get in touch, feel free to send me an email or connect on the social networks.


© Gianluca Cherubin - 2019